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1 listing(s) available.
-
11 Oct 2023
EC Marketing Manager
Mainland China
Permanent Position服装品牌Job Description
- 负责电商全渠道（天猫、抖音、京东等）IP campaign 营销方案（例如：超品日 欢聚日 品类日等）策划
- 电商私域内容策划与运营，把握市场热点，站内种草，负责微淘、品牌号、逛逛等内容策划及效果追踪
- 挖掘产品卖点，分析使用场景，场景化策划创意内容及栏目主题，吸引用户兴趣与关注，提升品牌内容力
- 完成电商的活动页面、产品详情页、推广素材等文案策划及沟通设计团队进行视觉呈现，统筹素材上线及确保无失误
- 具备对电商市场变化、竞争环境、平台趋势等敏锐的洞察力，具备内容整合营销能力，提升自有内容生产
Expires on 11 Dec 2023Requirements
- 本科及以上学历， 广告学、新闻传播及市场营销专业优先
- 5年以上EC MKT经验，熟悉天猫、抖音等电商平台内容玩法，广告策划、新媒体策划岗位优先
- 扎实的文字功底，思维活跃、观察力强，积极乐于学习行业新玩法并转化到实践中