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  • 06 Nov 2019

    Public Relation Manager

    Malaysia

    Permanent Position
    Our esteemed client is a reputable company in its industry. Based in Selangor.

    Job Description

    JOB SUMMARY

    Responsible for developing and managing luxury Networks, sales and marketing platforms, programs and initiatives consistent with brand essence/communication strategy in order to create luxury brand exposure with key target High-net-worth individual (HNWI) consumer groups, and generate sales & consumer advocacy

     

    Key Responsibilities and Job-Related Characteristics:

    • Develop volume fulfilment strategy based on given targets focusing on Prestige+ brands and or HNWI communities
    • Identify partners for event marketing / PR opportunities that are consistent with luxury brand strategies, implement sales and marketing programs in the key luxury markets
    • Develop engagement plans (sales, visibility, advocacy) to recruit HNWI and corporate customers and provide customized service plans.
    • Recruit HNWI customers through different channels and expand PRM’s HNWI customer database to achieve target number.
    • Collaborate with Marketing to create luxury brand marketing initiatives that will improve brand image and media influence among HNWI customers through customized promotions
    • Provide customized services (product packages or organizing activities) for HNWI customers
    • Share the company luxury product sales strategy with sales team and regular progress reports to Sales Director and Marketing Director
    • Collaborate closely with Marketing on image-building activities and events
    • Communicate with regional (PR Asia) HNWI teams on potential brand activities and marketing support
    Expires on 20 Nov 2019

    Posted By

    Cheryl Leong

    Tel: 60322614700

    cherylleong@peoplefirst.jobs

    Requirements

    • Malaysian applicants only
    • Degree holder with formal business qualifications or equivalent
    • Working experience in commercial or marketing in international consumer brands
    • Must demonstrate strong interpersonal and communication skills
    • Experience in advertising or public relations, with a good media and social network is a plus
    • Experience in the spirits, wines and beer industry and a great passion for wine and spirits is an advantage
    • Excellent command of spoken and written English and Mandarin with speech allocution capacity

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