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• 22 Mar 2023

  Senior/Regional Marketing Manager (Medical Devices)

  Singapore

  Permanent Position

  Our client is expanding its operations in Singapore. Recently moved to its new office space in the Central Area. Our client is a US Multi-National Surgical Medical Devices MNC with robust technologies & award-winning technologies.
  Job Description

  Primary Function:

  • The role will have 50% upstream (working with BU Product Management and Corporate Portfolio Marketing) and 50% downstream (working with Country Product Marketing teams) responsibilities. The role will be based in Singapore.

  Key Roles & Responsibilities:

  • Support creation and alignment of product and marketing visions with sales and marketing stakeholders to launch platform technologies and accelerate their adoption.
  • Collaborate with peers in Asia regional clinical, hospital and digital product portfolio leaders to ensure coherent product visions and marketing strategies/tactics for the Asian countries.
  • Collaborate with country and corporate partners to build country-specific Product Launch Book plans for major platform products in Asia. Ensure consistent planning process regionally with authentic product positioning, value messaging, clinical integration, and local commercial execution. Conduct post-launch analysis with countries to track execution effectiveness and make necessary adjustments to achieve established launch goals.
  • Identify, establish, and promote best practices to improve the sales and marketing competence in the region.
  • Identify gaps in marketing toolkits, e.g. product claims, messages, QTI (quantify the impacts) references, and sales enablement tools. Drive development or customization of such where necessary.
  • Collect product features and product marketing feedbacks, from tradeshows, market research, customer interviews, focus groups, and KOL case observations. Generate such insights for both existing (post-market) and upcoming (pre-market) products in the pipeline.
  • Develop in-country or in-region business justification for launch and development of new products.
  • Develop productive relationships with regional KOLs and leverage them in their respective countries and internationally.
  • Support product management and product lifecycle management to help address product quality issues and help manage EOL plans.

  Expires on 29 Apr 2023

  Posted By

  Gerard James Rozario (Reg No: R21101884)

  Tel: +65 6738 6228

  gerardj.rozario@peoplesearch.jobs

  apply now

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  Requirements

  • Bachelor’s degree in business/ technology/ healthcare /medical /biomed /nursing disciplines. MBA, or higher degrees preferred.
  • 8+ years of well-rounded medical device/ medical equipment marketing experience, 5+ years of Asia regional roles.
  • Track records in regional product launches and regional marketing programs. Proven ability to effectively position and message products or services internally and externally. Surgical and/or OR relevant experience desired.
  • Experience in driving cross-functional projects in large scale and matrixed organization with functions located both at corporate and local markets.
  • A self-starter, an analytical thinker, and a methodical executer.
  • Ability to travel up to 50% within Asia and US.

  Location : Central, Singapore
  Kindly indicate your current/last salary details and your notice period

  If the above speaks to you, we’d love to hear from you. Please send in your updated CV to gerardj.rozario@peoplesearch.jobs (Gerard James Rozario, Reg No: R21101884) if you feel there is a fit with your experience and interest. You may forward this great opportunity to someone who would be a great fit for this role.

  All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.

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