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  • 22 Mar 2023

    Senior/Regional Marketing Manager (Medical Devices)


    Permanent Position
    Our client is expanding its operations in Singapore. Recently moved to its new office space in the Central Area. Our client is a US Multi-National Surgical Medical Devices MNC with robust technologies & award-winning technologies.

    Job Description

    Primary Function:

    • The role will have 50% upstream (working with BU Product Management and Corporate Portfolio Marketing) and 50% downstream (working with Country Product Marketing teams) responsibilities. The role will be based in Singapore.

    Key Roles & Responsibilities:

    • Support creation and alignment of product and marketing visions with sales and marketing stakeholders to launch platform technologies and accelerate their adoption.
    • Collaborate with peers in Asia regional clinical, hospital and digital product portfolio leaders to ensure coherent product visions and marketing strategies/tactics for the Asian countries.
    • Collaborate with country and corporate partners to build country-specific Product Launch Book plans for major platform products in Asia. Ensure consistent planning process regionally with authentic product positioning, value messaging, clinical integration, and local commercial execution. Conduct post-launch analysis with countries to track execution effectiveness and make necessary adjustments to achieve established launch goals.
    • Identify, establish, and promote best practices to improve the sales and marketing competence in the region.
    • Identify gaps in marketing toolkits, e.g. product claims, messages, QTI (quantify the impacts) references, and sales enablement tools. Drive development or customization of such where necessary.
    • Collect product features and product marketing feedbacks, from tradeshows, market research, customer interviews, focus groups, and KOL case observations. Generate such insights for both existing (post-market) and upcoming (pre-market) products in the pipeline.
    • Develop in-country or in-region business justification for launch and development of new products.
    • Develop productive relationships with regional KOLs and leverage them in their respective countries and internationally.
    • Support product management and product lifecycle management to help address product quality issues and help manage EOL plans.
    Expires on 29 Apr 2023

    Posted By

    Gerard James Rozario (Reg No: R21101884)

    Tel: +65 6738 6228


    • Bachelor’s degree in business/ technology/ healthcare /medical /biomed /nursing disciplines. MBA, or higher degrees preferred.
    • 8+ years of well-rounded medical device/ medical equipment marketing experience, 5+ years of Asia regional roles.
    • Track records in regional product launches and regional marketing programs. Proven ability to effectively position and message products or services internally and externally. Surgical and/or OR relevant experience desired.
    • Experience in driving cross-functional projects in large scale and matrixed organization with functions located both at corporate and local markets.
    • A self-starter, an analytical thinker, and a methodical executer.
    • Ability to travel up to 50% within Asia and US.

    Location : Central, Singapore
    Kindly indicate your current/last salary details and your notice period

    If the above speaks to you, we’d love to hear from you. Please send in your updated CV to (Gerard James Rozario, Reg No: R21101884) if you feel there is a fit with your experience and interest. You may forward this great opportunity to someone who would be a great fit for this role.

    All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.

    PeopleSearch Pte Ltd
    EA License No: 16S8057

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